Situated in the prime section of Montague Street the site contains a series of unconnected architectural styles of a very poor quality, which creates an unattractive outlook both from the shopping street and the sea front. A number of the buildings are at the end of their normal life with a considerable wastage of area in this important location.

The Links Centre and Beachside provide leisure facilities, places to drink eat and shop, together with an active residential community.

There is approximately 100,000 sq ft of shopping together with a leisure and bowling facility and over 20,000 sq ft of additional catering opportunities.